Madonna di Campiglio ski pass and eight promotional periods: what does winter 2026/27 cost? Part 5

Skirama Dolomiti Adamello Brenta: what is it exactly

Let me start by sorting out the names, because this is the biggest muddle in the whole of Italy. The consortium is called Skirama Dolomiti Adamello Brenta and brings together eight resorts in western Trentino. The joint ski pass it issues is called Superskirama. It has nothing to do with Dolomiti Superski, the consortium on the eastern side of the Adige Valley, apart from a word in the name.

The heart of Skirama is Campiglio Dolomiti di Brenta. Madonna di Campiglio, Pinzolo, Folgarida and Marilleva, linked on skis, more than 150 km of pistes and about 60 lifts. It is the largest linked ski area in Trentino, and skiing here you have the walls of the Brenta Dolomites in front of you all day; they have been on the UNESCO list since 2009. The view is different from Val Gardena or Alta Badia, because the Brenta stands apart, separated from the rest of the Dolomites, and looks like a wall built in the middle of ordinary Alpine mountains.

Madonna itself lies at 1,522 m and its skiing splits into three sectors. Grostè, with gondolas reaching 2,504 m, is the highest and most snow-sure part, and it is also home to the Ursus Snowpark. Pradalago and 5 Laghi on the other side of the valley give access to Folgarida and Marilleva. The third sector, Spinale, is for those who want to test their legs: the Direttissima, which runs all the way down to the village, and the Canalone Miramonti. The layout is easiest to grasp on the piste map.

I filmed this whole traverse, from Folgarida through Madonna to Pinzolo, a few seasons ago as a ski safari. If you want to see what it looks like from ski level rather than from a brochure, the film is on my channel. Do take a look, because there is plenty of talk about the new gondola linking Pinzolo with Madonna, but hardly anyone shows how long it really takes.

The Canalone starts at 1,725 m, ends at 1,545 and has a vertical drop of just 180 m, but in places the gradient reaches 60%. It was designed in 1940 by Bruno Detassis, the legendary Brenta mountain guide, with racing in mind from the outset. Since 1957 Madonna has been the permanent host of the 3Tre, the World Cup night slalom, which draws around 20,000 spectators to the slope. The record holder is Ingemar Stenmark with five wins, followed by Alberto Tomba with three. In the 2026/27 season the race is scheduled for 23 December. If you are booking accommodation for Christmas, take that date into account, because the town is bursting at the seams.

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There is another layer too. Campiglio was fashionable before anyone thought about lifts. Emperor Franz Joseph and Sissi came here, and the locals still re-enact it every year during the Carnevale Asburgico, with carriages and period costume. The main square is called Piazza Sissi, and that is where the start numbers for the 3Tre are drawn. You can feel that touch of class in the price of dinner, but also in the fact that the resort never turned into an Ischgl-style party town.

The rest of Skirama is made up of Pontedilegno-Tonale with the Presena Glacier, Alpe Cimbra with Folgaria and Lavarone, Paganella Ski above Andalo, Pejo 3000 inside the Stelvio National Park and Monte Bondone right above Trento. Together that is 380 km of pistes according to official figures and 150 lifts. You cannot ski between these resorts, though. Superskirama makes sense for someone who has come by car.

When does the 2026/27 season start?

The opening and closing dates are as follows. Madonna di Campiglio opens on 21 November 2026 and runs until 11 April 2027. Paganella opens on 28 November and closes on 4 April. Folgarida and Marilleva are the last in the region to start, on 4 December, and run until 10 April.

These dates are the operators' plans, not a guarantee. In Trentino the season opens as far as snowmaking temperatures allow, and at the turn of November and December that can mean one sector running instead of the whole resort. Before you book an early-season break, check the lift status at the time, because the first two weeks are always a moving target.

One clue says more here than any announcement. Skirama's first promotion starts on 6 December. The consortium does not promise the full ski area before then, so if you want to be sure of skiing Grostè and Marilleva on one ski pass, aim for the second week of December, not November.

Madonna di Campiglio ski pass 2026/27: how much does it cost

The new price list splits the season into three periods, but in practice there are two. Low season runs from the opening to 19 December 2026 and returns from 15 March 2027 to the end of the season. High season covers 7 January to 14 March 2027. A separate Christmas/New Year period runs from 20 December 2026 to 6 January 2027, except that for the Skiarea Campiglio Dolomiti di Brenta ski pass its prices are the same as in high season.

These are the adult rates for the Skiarea Campiglio Dolomiti di Brenta ski pass, valid in Madonna, Pinzolo, Folgarida-Marilleva and Pejo:

The discounts are as follows. Youths born between 2009 and 2018 get the Madonna di Campiglio ski pass 30% cheaper, children born between 2019 and 2023 pay half the adult rate, and if accompanied by a paying adult family member they ski free on a one-to-one basis. From the ninth day there is a supplement of €36 in low season and €40 in high season.

The wider Superskirama, valid in all eight resorts, costs €396 for six days in low season and €452 in high season. The difference compared with the regional ski pass is €17 on a week's trip. If you have come by car, there is practically no reason to buy the narrower version.

On paper, then, we are talking about a rise of around 2.5%. That is a third of the increase in Ischgl, where prices went up by 7.2%, and less than a third of the one in [Sölden](URL to insert), with its 8.4% rise.

Where the real price rise is hiding

In the 2025/26 season, low season covered not only the start and end of the winter but also a window from 7 to 16 January. Right after the Christmas holidays and just before the influx of guests from Germany and the Netherlands, prices dropped to December levels for nine days. I know quite a few people who planned their trip around exactly that window.

The new price list has no such window. High season runs straight through from 20 December to 14 March.

The effect is easy to work out. A six-day ski pass for a week starting on 10 January cost €367. The same week a year later costs €435, which is €68 more per person. A family with two teenagers loses about €220 on this before they have even paid for their accommodation. With the Superskirama the difference is €66.

On paper the price list went up by 2.5%, and that is probably how Italian websites will report it. In reality, the January rise is seven times higher, at 18.5%.

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What the price list leaves out

Two things are missing, and both matter.

There is no price for a one-day ski pass on the Campiglio Dolomiti di Brenta. The table starts at two days, although a year ago a day ticket cost €74 in low season and €85 in high season. My hypothesis is that the day pass is moving entirely to dynamic pricing and being drawn into the Numero Ideale project, the cap on the number of skiers on the slopes that Campiglio introduced for the New Year's Eve and carnival period. If that were confirmed, it would be bigger news than the price rises themselves, because a major Italian resort would be the first to drop a fixed list price for a day. Before I announce it, I am waiting for a reply from Funivie Madonna di Campiglio.

Nor is there a word about the Sunday Rule. Last season, three- to six-day ski passes that included a Sunday carried a surcharge of €10 for an adult, €7 for a youth and €5 for a child. The Skirama consortium still lists this rule for the Superskirama in 2026/27, but it has disappeared from the Skiarea price list. Either it has been scrapped or it was left out of the document. Ten euros on a ski pass is not a fortune, but it is exactly the kind of detail that spoils a trip when you only find out about it at the ticket office. We keep the current rates up to date on the resort page.

All promotional periods 2026/27

Skirama and the Val di Sole resorts have worked on the same mechanism for years: you stay at a partner property and the ski pass is either included in the price of your stay or discounted. That is why the slogan “free ski” has been a familiar one for twenty years. The Val di Sole resorts have already published the full calendar for the new winter, even though the APT Campiglio website still shows the old dates.

So far the discount has been given for only one offer. In the March Special it is 20% on five- to eight-day Superskirama ski passes.

The other periods work as packages. The hotel prices the stay together with the ski pass and does not break it down into separate items. In previous seasons discounts under this scheme ranged from 15 to 35%, with the highest at Easter and at the end of the season.

The December Free Ski comes with a condition that says more about the resort than the rest of the announcement. The three- and four-day packages can only be bought with validity from Tuesday 8 December, the five-day package from Monday 7 December. The reason is simple: 6 December 2026 falls on a Sunday, and 8 December is the Immacolata, an Italian public holiday and the first long weekend of the season. Short promotional packages are only allowed from the day the Italians start packing to go home.

There is one more pattern, and this one is unfavourable. From 27 December to 8 January and throughout February there are no promotions at all. That is no accident. This is exactly when Numero Ideale is in force and the resort has no reason to tempt anyone.

When is the Madonna di Campiglio ski pass cheapest?

The price list and the promotions calendar point to three sensible periods.

The first half of December is the cheapest time to ski in Campiglio: low season, €376 for six days, plus Free Ski. The slopes are empty, and Grostè, with pistes above 2,000 m, holds its conditions whatever is happening lower down. The downsides are the short days and the fact that some restaurants only open just before Christmas.

The second half of March is, in my view, the best compromise of the whole season. High season ends on 14 March and the March Special runs until 21 March, so a stay starting on 15 March gets the low rate and the promotion at the same time. A six-day Superskirama ski pass then drops from €452 to about €317. On top of that there are the Spring Special and the Easter Special, as Easter 2027 falls on 28 March. In the second half of March the pistes on Grostè and in Marilleva can be better than in January, because the snow freezes overnight, is rock hard at nine in the morning and perfect at around eleven.

The third option is the January promotions, Vacanza Turbo and Speciale Gennaio. They are back, but not as low season. A year ago anyone who hit the right dates got the cheap rate. Now only those staying at a hotel that works with the consortium get the discount. The resort has not so much raised prices as handed the discount over to its partners.

The Madonna di Campiglio ski pass against the competition

Six days in peak season cost €435 on the Campiglio ski pass, €452 on the Superskirama and €453 with Dolomiti Superski. For practically the same money you get 150 km of pistes linked into one ski circuit, 380 km spread over eight resorts with no ski link, or 1,200 km in twelve valleys.

Side by side, this looks bad for Trentino, but the comparison is unfair. The Campiglio region beats Dolomiti Superski on lift capacity per kilometre. In 2024 the German site Skiresort.info named it the best ski resort in Italy. If you ski hard and want perfect snow every morning, you do not need 1,200 kilometres, just 150 of this standard.

In Austria, Ischgl charges €385 for six days on the VIP rate and €451 for the whole Paznaun valley, and Sölden €469. So Campiglio is cheaper than Sölden and comparable with Ischgl, with noticeably lower prices for accommodation and food on the Italian side.

In practice: what to watch out for

The Madonna di Campiglio ski pass bought online has dynamic pricing and can be up to 20% cheaper than at the ticket office. The prices in the tables above are the maximum, the list price at the ticket office. The online shop usually opens in mid-October, and that is when rates are at their lowest in the whole cycle.

A multi-day ski pass covers consecutive days with no breaks. The only exception is the 5 in 7 option, which costs €412 compared with €435 for six days in a row. Two days off in a week work out cheaper than a sixth day on the slopes, which in January weather can be a serious argument.

Guests staying in Val di Sole with a multi-day Pejo ski pass can buy a day on Folgarida-Marilleva at the ticket office for €33, or a day on the whole region for €41. That is roughly half the price of a day ticket.

Third-party liability insurance is compulsory in Italy. You can buy it with your ski pass or have your own policy, but the checks on the slopes are real.

Conclusion

The Campiglio Dolomiti di Brenta price list for 2026/27 is a textbook example of a price rise hidden in the calendar. The table goes up by 2.5%, a specific week in January by 18.5%. Go in December or after 15 March and you will pay less than a year ago. Stick to the dates that have worked for you in recent seasons and you will pay noticeably more without even knowing why. This year the dates need to be chosen with your head, not out of habit.

The Madonna di Campiglio ski pass is still worth its price. I still think the Campiglio region has the best-prepared snow in Italy, and the run from Marilleva through Madonna to Pinzolo is one of the finest ski days in the Alps. I have visited every Skirama resort in person and have video from each one, so if you are torn between Campiglio, Pejo and Tonale, have a look at my channel and see them in action before you book your accommodation.

Frequently asked questions

How much is a Madonna di Campiglio ski pass in the 2026/27 season? Six days for an adult cost €376 in low season and €435 in high season. The ski pass covers Madonna, Pinzolo, Folgarida-Marilleva and Pejo. Buy online in advance and you will pay less.

When does the season start in Madonna di Campiglio? It is scheduled to open on 21 November 2026 and close on 11 April 2027. Folgarida and Marilleva start on 4 December. The dates depend on snowmaking conditions and may shift.

How does the Superskirama differ from the Skiarea Campiglio Dolomiti di Brenta ski pass? The regional pass covers four resorts linked on skis, the Superskirama all eight resorts of the consortium, but with no ski link between them. The difference in the six-day price is €17.

When is low season in Madonna di Campiglio? From the opening to 19 December 2026 and from 15 March 2027 to the end of the season. The rest of the winter, including all of January and February, is high season.

Do children ski free? A child born between 2019 and 2023 gets a free ski pass of the same type and for the same period if accompanied by a paying adult family member, on a one-to-one basis. Both need identity documents.

When should you go to pay the least? 6 to 20 December 2026 with Free Ski, or the second half of March 2027, when the low rate overlaps with the March Special and Spring Special promotions.