Cookie policy

Version of 30 October 2026In force from 30 October 2026

Contents

1.What this document covers
2.Consent banner
3.What we store ourselves
4.Statistics: Google Analytics 4
5.Google Ad Manager and AdSense ads
6.Content from other providers
7.How to change your consent and manage cookies
8.Changes

1.What this document covers

This document describes what the skionline.eu website stores in your browser (cookies, localStorage and sessionStorage) and when it loads content from other providers. skionline.pl and its ski market have their own documents.
Legal basis: Article 399 of the Polish Electronic Communications Law (Prawo komunikacji elektronicznej). Storage that is necessary for a service you request does not require consent. Storage for other purposes (statistics, advertising) requires your consent.
We store essential data without asking (section 3). We store statistics cookies (section 4) and advertising cookies (section 5) only after you give consent in the consent banner (section 2).

On your first visit, before we store any statistics or advertising cookies, we show the website’s own consent banner. It has three buttons: “Accept all”, “Reject” and “Settings”, where you can switch statistics and advertising on separately. Rejecting takes one click, just like consenting. Scrolling the page or continuing to use the website does not constitute consent.
Until you decide, consent to statistics, advertising and personalisation is treated as refused; only storage needed for security is permitted.
Consent to statistics covers Google Analytics (section 4); consent to advertising covers Google Ad Manager and AdSense ads tailored to your interests (section 5). Without advertising consent, Google shows limited ads without cookies. Essential storage (section 3) works without consent.
We store your choice only in your browser’s storage (sk_zgody, see the table below); we do not send it to our server. Google receives only the consent status.
We remember your choice for 12 months. After that, or once you clear the site data in your browser, or when new purposes requiring consent are added, the banner will ask you again.
The decision applies to skionline.eu only; skionline.pl asks separately.
You can change or withdraw your decision at any time (section 7).

Name	Type	Purpose	Duration	Category
`sk_zgody`	localStorage	record of your decision in the banner: consent to statistics and to advertising (yes or no), the banner version and the time of the decision	12 months	essential

3.What we store ourselves

Name	Type	Purpose	Duration	Category
`sk-deploy-reload`	sessionStorage	correct loading of the page after a website update	until the tab is closed	essential
`__prerender_bypass`	cookie (HttpOnly)	preview of unpublished texts, editorial team only	until the browser is closed	essential (staff)

This storage is needed for the website to work; it does not identify you and is not used for statistics or advertising.

4.Statistics: Google Analytics 4

The website’s pages load Google Analytics 4 (statistics).
Without your consent to statistics, Google Analytics does not store cookies. In that case it sends measurements without cookies and without a browser identifier (page address, event, browser type, time, consent status and IP address, which Google Analytics 4 does not store in reports), from which it estimates traffic.
After you consent to statistics, Google Analytics stores the _ga cookies listed in the table. We do not pass on form data.

Name	Domain	Purpose	Duration	Category
`_ga`	skionline.eu (Google)	distinguishing browsers (random identifier)	2 years	statistics, with consent
`_ga_<identifier>`	skionline.eu (Google)	session state in Google Analytics 4	2 years	statistics, with consent

Source of the names and durations: Google Analytics documentation. You can also block Google statistics with the Google Analytics Opt-out add-on or a content blocker.

5.Google Ad Manager and AdSense ads

Name	Domain	Purpose	Duration	Category
`__gads`, `__gpi`, `__eoi`, `IDE`, `test_cookie`, `NID`	skionline.eu, doubleclick.net, google.com (Google)	displaying, measuring and personalising Google Ad Manager and AdSense ads (Google’s list); without advertising consent Google shows limited ads, without these cookies	up to 13 months	advertising, with advertising consent

6.Content from other providers

Provider	When it loads	What it receives
OpenFreeMap (map tiles)	every time a map is displayed	IP address, coordinates of the area viewed; no cookies
Webcam images	when displayed	nothing: our server fetches them and serves them from its own address
YouTube video thumbnails (i.ytimg.com, Google)	when a list of videos, an article or a page with a video is displayed and we do not have our own copy of the frame	IP address and, depending on the browser, the page address; no cookies
YouTube (player in youtube-nocookie.com mode, Google)	after you click “Play”	IP address; the player may store data in browser storage
Vimeo (player in do-not-track mode)	after you click “Play”	IP address
Cloudflare Turnstile (form protection)	only on the contact page; the check runs on submission	IP address and browser signals needed solely to detect bots
Share buttons (Facebook, WhatsApp)	ordinary links; nothing loads before you click	nothing

We serve fonts from our own server; we do not connect to Google Fonts. The website search runs on our server.

8.Changes

We update this list whenever a feature of the website changes. The version date is in the header; previous versions are available on request. If new purposes requiring consent are added, the banner will ask for your consent again.