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Olympic All-Rounder Ester Ledecka Joins Forces with FIRE+ICE by BOGNER for Sportswear Collaboration
Olympic All-Rounder Ester Ledecka Joins Forces with FIRE+ICE by BOGNER for Sportswear Collaboration
2023.05.11
Performance sportswear brand FIRE+ICE by BOGNER is thrilled to announce an exclusive collaboration with the game-changing multi-sport athlete, Ester Ledecka. This inspiring 28-year-old made history during the 2018 Pyeongchang Winter Games as the first athlete to win Olympic gold medals in two distinct sports in the same year. Ester has followed her career with winning 24 World Cup races in skiing and snowboarding combined and defending her Olympic gold in snowboarding in 2022.
POC`s 2023 Cycling Collection
POC`s 2023 Cycling Collection
2023.04.20
POC's new 2023 cycling season collection is led out by its Aero initiative, which introduces new apparel styles for the performance-focused rider. Featuring new materials and innovations, the highly technical styles complement the new and updated road, gravel, mountain bike and youth styles, and seasonal colour updates introduced in the 2023 collection.
Mikaela Shiffrin is the All-Time Leader in WC Victories
Mikaela Shiffrin is the All-Time Leader in WC Victories
2023.03.31
Mikaela Shiffrin has cemented her place in skiing history by becoming the all-time leader in World Cup victories, surpassing Ingemar Stenmark's record of 86 wins.
31 Victories and 6 Globes: Atomic Wins Most Races on the Alpine Ski World Cup
31 Victories and 6 Globes: Atomic Wins Most Races on the Alpine Ski World Cup
2023.03.31
Austrian ski manufacturer Atomic emerged as the winningest brand of the 2022/23 season on the Alpine Ski World Cup, with 31 victories and 6 globes to it’s name. The Redster team's success was led by Mikaela Shiffrin, who won 14 of the team's victories and set a new personal best for season points with 2206. Shiffrin's impressive performance earned her the big globe for the Overall World Cup, as well as globes for slalom and giant slalom races. She also continued to reset the all-time record for most WC wins and is now at 88 total victories.
HEAD is the clear No. 1 in the World Cup & World Championships
HEAD is the clear No. 1 in the World Cup & World Championships
2023.03.21
The HEAD Worldcup Rebels write another chapter in skiing history in the 2022/23 season. With 8,750 points, HEAD once again clearly wins the FIS Brand Ranking. At the highlight of the season, the World Championships in Courchevel/Meribel, the HEAD team was also the best ski brand with 13 individual medals. In the World Cup, the Rebels were on the podium 67 times - even more than last season. Johan Clarey is "Rebel of the Year".
Lara Gut-Behrami wins Crystal Globe in the Super-G
Lara Gut-Behrami wins Crystal Globe in the Super-G
2023.03.17
With her third victory of the season, Lara Gut-Behrami secured the Crystal Globe in the Super-G in a thrilling final in Soldeu on Thursday. This is the fourth time the Swiss athlete takes overall victory in this discipline. Vincent Kriechmayr won his fourth Downhill of the season in Wednesday's final. For Johan Clarey, this was his final race, summing up an impressive 20-year career in the World Cup. Lara Gut-Behrami finished third in the Downhill on Wednesday, Ragnhild Mowinckel was also third in the Super-G on Thursday.
Alexis Pinturault podiums again in the Giant Slalom
Alexis Pinturault podiums again in the Giant Slalom
2023.03.14
Alexis Pinturault is all set for the World Cup Finals with two podium finishes in the Giant Slalom. The French athlete raced to second place in Kranjska Gora on Saturday and third place on Sunday. The HEAD Worldcup Rebels celebrated three podium finishes at the women's events in Aare: Sara Hector came third in the Giant Slalom on Friday, Wendy Holdener was second in the Slalom on Saturday and Anna Swenn-Larsson finished third.
The US Ski Racer now holds record of most world cup wins won by any (male or female) athlete
Mikaela Shiffrin is the All-Time Leader in WC Victories
2023.03.13
March 11, 2023 - Mikaela Shiffrin has cemented her place in skiing history by becoming the all-time leader in World Cup victories, surpassing Ingemar Stenmark's record of 86 wins. Mikaela just won her 87th World Cup race in Are, Sweden, breaking the all-time record held by Ingemar Stenmark and solidifying her position as the greatest skier of all time.
ONE WAY Stays on Track for More Medals
ONE WAY Stays on Track for More Medals
2023.03.08
ONE WAY athletes earned three gold, two silver, and one bronze medal at the Nordic Ski World Championships in Planica, Slovenia. Sweden’s Emma Ribom impressed with a sensational performance and took home the complete set of all three medals.
On the final day of the World Ski Championships, the largest cross-country ski event in the world, the Vasaloppet, was taking place in Sweden. Norwegians Emilie Fleten and Silje Øyre Slind were able to celebrate taking the top two spots.
Touring Skis with Increased Performance and Lower Impact
Touring Skis with Increased Performance and Lower Impact
2023.03.07
Atomic launches the next generation of its successful Backland all-round touring ski line for the 2023-24 season. Based on extensive testing and research, including a scientific life cycle assessment, the skis have been completely redesigned with a lower impact construction that offers greater all-terrain versatility, more uphill efficiency, and better floatation in powder. Cutting CO2 emissions by 30%, the new Backland skis are made with an increased amount of – locally sourced – wood and more recycled materials. Available as men‘s and women‘s skis in widths between 85 and 95mm, the lower-impact Backlands lead the way in Atomic’s responsible, purpose-built future ski design.
Eight out of nine podiums for the HEAD Worldcup Rebels in Kvitfjell
Eight out of nine podiums for the HEAD Worldcup Rebels in Kvitfjell
2023.03.06
The HEAD women's team swept away almost everything in Kvitfjell this weekend: In the Super-G on Friday, HEAD celebrated a triple victory with Cornelia Hütter, Elena Curtoni and Lara Gut-Behrami. Kajsa Vickhoff Lie's first World Cup victory followed on Saturday in the Downhill, where she also made Norwegian skiing history. Corinne Suter finished in third place. And on Sunday, HEAD again took all three podium places in the second Super-G with Nina Ortlieb, Stephanie Venier and Franziska Gritsch. In the men's Downhill on Saturday in Aspen, James Crawford raced to the podium in second place.
New Ski Collection from Porsche and HEAD in Historic Rally Design
New Ski Collection from Porsche and HEAD in Historic Rally Design
2023.03.02
Performance Both On and Off the Slopes - Many Porsche enthusiasts are also passionate winter sports fans. They place just as high demands on their equipment as they do on their sports cars: top performance, innovative technology, highest quality in terms of workmanship, and exclusive, sporty design are expected – whether on four wheels or two skis. This is what the Ski Collection for the 2023/24 season, developed jointly by Porsche and the international sporting goods manufacturer HEAD, combines. The two performance brands are continuing their successful collaboration following the launch of the first joint products last fall. The second generation again includes two models of skis as well as skiing clothing and equipment – and picks up on the iconic design of the new 911 Dakar.
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