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Atomic Highlights for the 2022/2023 season
Atomic Highlights for the 2022/2023 season
2022.09.10
An overview of the most prominent new products and innovation for winter 2022/2023.
Salomon announces new on-piste alpine skiing range for winter 2022-23
Salomon announces new on-piste alpine skiing range for winter 2022-23, including new S/PRO Alpha ski boots
2022.09.10
The Salomon Alpine ski racing team has been on the upswing in recent seasons, buoyed by impressive performances from its World Cup athletes—like Marta Bassino’s World Cup overall title in giant slalom in 2021—and a crop of young talent rising up the ranks at both the international and local levels. The team’s growing strength has been built through an emphasis on service to athletes and, of course, innovative ski and boot products that are superior in function and radical design. With great service and superior products, the Salomon team has attracted a number of talented, up-and-coming young racers that are looking to become the next generation of World Cup stars. In the 2022-23 winter season, those athletes will be using a new S/RACE ski franchise—including the new S/RACE GS 12 and the S/RACE SL 12—created for committed on-piste skiers.
Fischer One | Fischer Two - Make Skiing More Enjoyable
Fischer One | Fischer Two - Make Skiing More Enjoyable
2022.09.10
FISCHER ONE and FISCHER TWO have the clear goal of making skiing a more enjoyable and fun experience for the youngest of skiers and their families.
Elan Voyager - Making the mountains closer
Elan Voyager - Making the mountains closer
2022.09.10
Elan, handcrafted skis 100% made in the Slovenian Alps for over 75 years, earns recognition for launching the world’s first all-mountain folding ski, the Elan Voyager. Following an early release in 2021, the Voyager, has been distinguished by the most prestigious awards including the Plus X Award, ISPO Gold Award in the Hardgoods Category, Big See Product Design Grand Prix Award, Chamber of Commerce Industry of Slovenia Gold National Innovation Award and the highest caliber Red Dot Award - Best of The Best.
Helly Hansen Launches New Trail Running Footwear Collection
Helly Hansen Launches New Trail Running Footwear Collection
2022.09.02
— Founded in Norway in 1877, Helly Hansen has long been the brand known for professional-grade gear built for some of the world’s harshest and most breathtaking environments. Delivering gear that helps people stay and feel alive for more than 140 years, the brand is driven to innovate their designs and technologies each season. Continuing in this spirit, for Fall/Winter 2022 Helly Hansen is pleased to launch its new trail running footwear collection, introducing the Hawk Stapro and the Falcon TR.
Introducing L.I.M Series Z|T: A truly synchronized layering system for next-level adventures
Introducing L.I.M Series Z|T: A truly synchronized layering system for next-level adventures
2022.08.31
Featuring ultra-performance design and an innovative synchronized layering system, Haglöfs’ new L.I.M Series Z|T collection is made from experience for outsiders who seek the ultimate challenges.
Elan For the Planet: Leading Ski Company and Global Supplier Shares Sustainable Development Plans
Elan For the Planet: Leading Ski Company and Global Supplier Shares Sustainable Development Plans
2022.08.12
– Elan, handcrafted skis 100% made in the Slovenian Alps for over 75 years, celebrates its deep connection to the local community, the environment, and the resources it provides to build handcrafted skis by making a commitment to be a sustainable business operating with 100% green energy by 2030.
Elan Skis 22/23 Collection Holistically Perpetuates Always Good Times for All Skiers
Elan Skis 22/23 Collection Holistically Perpetuates Always Good Times for All Skiers
2022.07.22
Elan, handcrafted skis 100% made in the Slovenian Alps since 1945, envisions an inclusive world for all to enjoy the good times created through skiing. Elan celebrates the legends, welcomes the newbies and encourages progress among all ages and levels. From pioneering shapes, to state-of-the art technologies, to the most innovative product of last decades – Elan Voyager – the first all mountain folding ski in the world; Elan's 2022/23 ski collection is a reflection of the brand's dedication to constantly innovating ski designs to enhance performance, and thus participation, for all skiers.
Fischer Ranger - crafted to ski more
Fischer Ranger - crafted to ski more
2022.07.22
Jack of all trades, master of more: The new All-mountain / Freeride line truly lives up to its name by offering skiers endless opportunities on the mountain.
The new Ranger series is the result of Fischer?s ongoing collaboration between athletes and product developers with the aim of making this iconic line of skis even more engaging. The slogan “Crafted to ski more” is the guiding principle
VAN DEER-Red Bull Sports: Marcel Hirscher and Red Bull start new era of skiing with collaboration
VAN DEER-Red Bull Sports: Marcel Hirscher and Red Bull start new era of skiing with collaboration
2022.07.17
The VAN DEER ski brand of record overall World Cup winner Marcel Hirscher is pooling its knowledge with Red Bull and aiming to break new ground in skiing with VAN DEER-Red Bull Sports Equipment GmbH.

"Good is not good enough for us. We always go one step further in everything we do," said Marcel Hirscher at the unveiling of his ski brand in autumn 2021. It marked the start for a second career in skiing for the most successful skier in the world. VAN DEER became a hot ski brand within the space of a few months and redefined a sporty alpine lifestyle. Now it?s time for the next step – with VAN DEER-Red Bull Sports, Marcel Hirscher and Red Bull want to take skiing to a new level – both at the elite and mass participation ends.
Marcel Hirscher of Austria presents the new VAN DEER-Red Bull Sports brand in Golling
How Marcel Hirscher went from ski star to entrepreneur for Project 68
2022.07.16
Alpine skiing legend Marcel Hirscher spent the past decade with the title of the world's best ski racer before retiring in 2019 with 67 World Cup wins, 8 consecutive World Cup titles and a handful of Olympic medals, including two golds.

The Salzburg native hit the workshop where his obsession for tinkering, paired with his perfectionism and a creative drive, led him to develop his own ski line, partnering with Red Bull to create VAN DEER-Red Bull Sports.
A Helmet with an Integrated Airbag - Autoliv and POC Join Forces to Reduce Cyclist Head Injuries
A Helmet with an Integrated Airbag - Autoliv and POC Join Forces to Reduce Cyclist Head Injuries
2022.07.11
Autoliv, Inc. (NYSE: ALV and SSE: ALIVsdb), the worldwide leader in automotive safety systems, and POC, a global leader in snow sports and cycling protection, have joined forces to study and develop bicycle and e-bike helmets equipped with airbag technology to improve head protection and reduce the consequences of an impact.
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