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Waxing tool responsible for increased fluorine levels
Waxing tool responsible for increased fluorine levels
2023.11.07
Following the disqualification of Ragnhild Mowinckel in the Giant Slalom in Sölden on the 28th of October, 2023 due to the fluorine content of the wax on her skis exceeding the set limit, subsequent tests have been carried out by HEAD together with the FIS and the Norwegian Ski Federation. The results: the cause of the increased levels was a ski waxing tool that was used to prepare the skis. The wax applied to the skis has been tested by the FIS. The FIS confirmed that this wax did not contain fluorine.
Atomic product highlights 2023/24
Atomic product highlights 2023/24
2023.10.23
Are you looking for the latest and greatest in ski gear? Atomic has you covered. For the 2023/24 season, Atomic is launching a new line of Backland touring skis and boots, as well as a new addition to the Redster family.
Whether you are a seasoned skier or just starting out, Atomic has the perfect ski gear for you. Be sure to check out the new Backland touring skis and boots, as well as the new addition to the Redster family, for the 2023/24 season.
Read the full article to learn more about the new Atomic ski gear for the 2023/24 season!
Hawx Ultra XDT – the ultimate all-mountain crossover boot
Hawx Ultra XDT – the ultimate all-mountain crossover boot
2023.10.21
Hawx has been one of the world’s bestselling ski boot series for years. For the 2023-24 season, Atomic presents the next generation of its narrow Hawx Ultra XTD line renowned for blurring the line between all-mountain skiing and freeride touring. Featuring notable material and technical updates, the top-end Atomic Hawx Ultra XTD 130 and Hawx Ultra XTD 115 W each are equipped with the BOA® Fit System that securely wraps the foot for an even more comfortable and precise fit. Both are perfect crossover boots combining the legendary feel and all-mountain skiing power of Hawx with best-in-class touring walkability.
Elan launches New Primetime ski collection, to bring the fun back to carving
Elan launches New Primetime ski collection, to bring the fun back to carving
2023.09.22
Elan, 100% handcrafted in the Slovenian Alps for almost 80 years, presents revolutionary Primetime series, a new and exciting collection of skis, designed to spark a revived enthusiasm for skiing on the slopes. Elan’s flagship new series has already collected several internationally recognized awards for design, innovation, quality and performance.
POC and Marco Odermatt unveil new signature Race Editions
POC and Marco Odermatt unveil new signature Race Editions
2023.09.14
Ahead of the new World Cup season, POC and Marco Odermatt are proud to introduce a new limited-edition signature series goggle, which has been designed exclusively by Marco and POC, and which will be used by Marco in the upcoming season.
POC has been working closely with Marco for many years, and last year announced a new four-year partnership alongside his first signature series goggle. The new design has been developed by POC and Marco exclusively for the Zonula goggle, which is Marco’s chosen race goggle thanks to its incredible performance and field of vision.
Bargiel First to Ski Down All Karakoram 8K Peaks
Bargiel First to Ski Down All Karakoram 8K Peaks
2023.07.28
PAKISTAN, July 26 - Polish mountaineer Andrzej Bargiel etched his name in the annals of history when he reached the summit of Gasherbrum I, standing at 8,080 metres, at 4:15 am local time before undertaking an unparalleled ski descent without supplemental oxygen. This unprecedented achievement establishes him as the first person to have skied from the summits of all the Karakoram eight-thousanders, marking a milestone in mountaineering history.
Mathieu Faivre is a HEAD Worldcup Rebel again
Mathieu Faivre is a HEAD Worldcup Rebel again
2023.07.03
Following a year away, Mathieu Faivre returns to the HEAD Worldcup Rebels. With HEAD, the French athlete won three World Championship titles and an Olympic Bronze medal. Also new to the HEAD team are Meta Hrovat from Slovenia, Armand Marchant from Belgium, and Camille Rast from Switzerland.
POC Release EF Education-Easypost Limited Edition Helmet
POC Release EF Education-Easypost Limited Edition Helmet
2023.06.22
Ahead of cycling’s biggest event and to meet the demands of a legion of the sport’s biggest fans, POC is thrilled to release its Ventral Air Mips EF Education-EasyPost edition.

The limited-edition helmet is the same as used by many of the EF Education-EasyPost’s riders, which has protected, performed, and inspired in equal measure, and will be available immediately in selected online and retail stores, as well as on POCsports.com.
Olympic All-Rounder Ester Ledecka Joins Forces with FIRE+ICE by BOGNER for Sportswear Collaboration
Olympic All-Rounder Ester Ledecka Joins Forces with FIRE+ICE by BOGNER for Sportswear Collaboration
2023.05.11
Performance sportswear brand FIRE+ICE by BOGNER is thrilled to announce an exclusive collaboration with the game-changing multi-sport athlete, Ester Ledecka. This inspiring 28-year-old made history during the 2018 Pyeongchang Winter Games as the first athlete to win Olympic gold medals in two distinct sports in the same year. Ester has followed her career with winning 24 World Cup races in skiing and snowboarding combined and defending her Olympic gold in snowboarding in 2022.
POC`s 2023 Cycling Collection
POC`s 2023 Cycling Collection
2023.04.20
POC's new 2023 cycling season collection is led out by its Aero initiative, which introduces new apparel styles for the performance-focused rider. Featuring new materials and innovations, the highly technical styles complement the new and updated road, gravel, mountain bike and youth styles, and seasonal colour updates introduced in the 2023 collection.
Mikaela Shiffrin is the All-Time Leader in WC Victories
Mikaela Shiffrin is the All-Time Leader in WC Victories
2023.03.31
Mikaela Shiffrin has cemented her place in skiing history by becoming the all-time leader in World Cup victories, surpassing Ingemar Stenmark's record of 86 wins.
31 Victories and 6 Globes: Atomic Wins Most Races on the Alpine Ski World Cup
31 Victories and 6 Globes: Atomic Wins Most Races on the Alpine Ski World Cup
2023.03.31
Austrian ski manufacturer Atomic emerged as the winningest brand of the 2022/23 season on the Alpine Ski World Cup, with 31 victories and 6 globes to it’s name. The Redster team's success was led by Mikaela Shiffrin, who won 14 of the team's victories and set a new personal best for season points with 2206. Shiffrin's impressive performance earned her the big globe for the Overall World Cup, as well as globes for slalom and giant slalom races. She also continued to reset the all-time record for most WC wins and is now at 88 total victories.
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