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Ikon Pass is coming to the Dolomites

2021.11.25
Ikon Pass is coming to the Dolomites
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Ikon Pass is coming to the Dolomites
The large northern Italian ski destination is joining Ikon Pass, the international ski pass association headquartered in the USA, thus emphasising its ambitions to attract new ski guests from abroad. From the 2021-22 winter season onward, Dolomiti Superski will represent Italy within the association, seeking to attract ski enthusiasts from all around the globe to the Dolomites with its 1,200 kilometres of slopes and 450 lifts across 12 ski areas - a strong sign of a fresh start following the global health crisis.
On 1 September, Dolomiti Superski, one of the world’s largest ski destinations, will become a member of the international ski pass group Ikon Pass, which is headquartered in Denver, Colorado. The news was jointly announced by Erik Forsell, Chief Marketing Director at Alterra Mountain Company, and Andy Varallo, President of Dolomiti Superski. "Long before Covid 19 struck, we started expanding our activities and setting our sights on North America. Unfortunately, the pandemic interfered in our efforts, but now the time has come to refocus on our target and forge ahead. Ikon Pass is the perfect partner to support us in taking this next big step, allowing us to attract ski enthusiasts from all over the world to the Dolomites. This is a huge opportunity for us and we are thrilled about the possibilities that lie ahead," explains Andy Varallo, saying that from 27 November onwards, this important move will invite a new international audience from the USA, Canada, Japan, Australia and other countries to come ski in the Dolomites.

"The addition of Dolomiti Superski in Italy and Kitzbühel in Austria offers Ikon Pass holders European access to some of the most renowned terrain and quintessential winter experiences in the Alps," said Erik Forsell, Chief Marketing Officer, Alterra Mountain Company. "We are continually looking for opportunities that expand pass holder access to global experiences with special destinations that share the spirit of the Ikon Pass community, and these iconic European destinations do just that."

Whether they prefer skis or snowboards - Ikon Pass holders can pursue their favourite hobby in 47 ski areas around the world. This list of destinations is long and includes many well-known ski resorts around the world, such as in the USA: Aspen Snowmass, Steamboat, Winter Park, Copper Mountain Resort, Arapahoe Basin Ski Area and Eldora Mountain Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Jackson Hole Mountain Resort in Wyoming; Big Sky Resort in Montana; Stratton, Sugarbush Resort and Killington in Vermont; Windham Mountain in New York; Snowshoe in West Virginia; Boyne Highlands and Boyne Mountain in Michigan; Crystal Mountain and The Summit at Snoqualmie in Washington; Mt. Bachelor in Oregon; Schweitzer in Idaho; Sunday River and Sugarloaf in Maine; Loon Mountain in New Hampshire; Taos Ski Valley, New Mexico; Deer Valley Resort, Solitude Mountain Resort, Brighton Resort, Alta Ski Area and Snowbird in Utah; in Canada: Tremblant in Quebec and Blue Mountain in Ontario; SkiBig3 in Alberta; Revelstoke Mountain Resort, RED Mountain, and Cypress Mountain in British Columbia; in Europe: Kitzbühel in Austria, Zermatt in Switzerland and Dolomiti Superski in Italy; in Oceania: Thredbo and Mt. Buller in Australia; Coronet Peak, The Remarkables and Mt. Hutt in New Zealand; in Asia: Niseko United in Japan; and in South America: Valle Nevado in Chile.

The Ikon Pass grants skiers unlimited access to ski slopes and lifts in 15 destinations in North America and for up to 7 days (excluding blackout days) in 29 other destinations worldwide, including at Dolomiti Superski. The Ikon Base Pass grants unlimited access to 13 destinations and 5 days in the remaining 29 ski areas around the globe, excluding on blackout days (peak times and certain public holidays). Currently, Dolomiti Superski is the only Italian ski destination represented within the Ikon Pass network.

"Dolomiti Superski comprises 12 top-quality ski areas and is renowned and valued across Europe. Joining Ikon Pass allows us to further promote our brand abroad, and we’re certain that our winter offers, the unique mountain landscape of the UNESCO World Heritage Dolomites and the Italian lifestyle will be highly popular with new target groups in the coming years," explains Marco Pappalardo, Marketing Director at Dolomiti Superski, who played a leading role in facilitating the partnership between one of the world’s largest ski destinations and a leading international ski pass association.

More information about the ski destination Dolomiti Superski is available at www.dolomitisuperski.com, and for more details on the Ikon Pass, please visit www.ikonpass.com.

FACTS



Dolomiti Superski
Dolomiti Superski is Italy’s largest ski destination and comprises 12 ski areas in as many valleys of the Dolomite mountain range. It is located in north-eastern Italy and covers a territory spanning 3,000 km2 between the provinces of South Tyrol, Trentino and Belluno. Its winter offers currently include 1,200 km of slopes, 450 lifts and around 50 tourism locations - all of which can be accessed using a single ski pass. In 2009, the Dolomites, a mountain range south of the main Alpine crest, was designated as a UNESCO World Heritage Site.

Ikon Pass
Ikon Pass is a community of skiers and snowboarders from all around the world looking for the most scenic and fascinating destinations in which to pursue their favourite winter hobby. The international ski pass association is headquartered in the United States of America and grants Ikon Pass holders access to exciting slopes in renowned ski resorts worldwide, on five continents, all year round. Ikon Pass is a product developed by Alterra Mountain Company in Denver, Colorado, USA.

Tags: #ski resorts #skiing #dolomiti superski #ikon pass #italy

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