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VAN DEER-Red Bull Sports: Marcel Hirscher and Red Bull start new era of skiing with collaboration

2022.07.17
VAN DEER-Red Bull Sports: Marcel Hirscher and Red Bull start new era of skiing with collaboration
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VAN DEER-Red Bull Sports: Marcel Hirscher and Red Bull start new era of skiing with collaboration
The VAN DEER ski brand of record overall World Cup winner Marcel Hirscher is pooling its knowledge with Red Bull and aiming to break new ground in skiing with VAN DEER-Red Bull Sports Equipment GmbH.

"Good is not good enough for us. We always go one step further in everything we do," said Marcel Hirscher at the unveiling of his ski brand in autumn 2021. It marked the start for a second career in skiing for the most successful skier in the world. VAN DEER became a hot ski brand within the space of a few months and redefined a sporty alpine lifestyle. Now it?s time for the next step – with VAN DEER-Red Bull Sports, Marcel Hirscher and Red Bull want to take skiing to a new level – both at the elite and mass participation ends.

Two brands come together in the Alpine Ski World Cup


"Red Bull is a long-standing supporter and partner of mine," says Marcel Hirscher on the merger of VAN DEER and Red Bull. "We share the same values and pursue the same sporting vision. I know that by working together, we can take skiing to the next level." Eight-time overall World Cup winner Marcel Hirscher and Red Bull have broken all kinds of records together in the Ski World Cup. Their combination of know-how, perfectionism, a winning mentality and an uncompromising pursuit of quality will now be fed into VAN DEER-Red Bull Sports. Toni Giger, a former Austrian ski association sporting director, is taking a lead role as one of two managing directors of the manufacturer. He says: "Two partners are coming together here that have achieved everything in sport and have been successful because they pay attention to every last detail in order to achieve success. It is an exciting challenge for me to be a part of it and to compete for the top places in the upcoming World Cup winter already with the alpine and jumping skis."

Best gear for everyone


There is much more behind VAN DEER-Red Bull Sports than the sum of their past successes, however. In the future, the fusion of the best minds will ensure for the successful development, production and sale of sports and leisure equipment with a focus on skis for alpine and Nordic disciplines as well as racing skis for everyone – no matter if they are racers, freeriders or ski tourers. VAN DEER-Red Bull Sports is also acquiring the Augment manufacturing site in Stuhlfelden in Salzburg. The Augment brand, which is already part of the Austria Ski Pool and equips Austrian skiing speedsters Max Franz and Christoph Krenn as well as Olympic Ski Jump medal winner Manuel Fettner, will continue to operate but will be 100% incorporated into VAN DEER-Red Bull Sports Equipment GmbH along with its team of athletes.

Marcel Hirscher of Austria and Henrik Kristoffersen of Norway present the new VAN DEER-Red Bull Spor
Marcel Hirscher of Austria and Henrik Kristoffersen of Norway present the new VAN DEER-Red Bull Spor

Winning manufacturers from Salzburg


“This ski will win World Cup races!” With that statement, Marcel Hirscher outlined his ambitions to achieve success as a ski manufacturer after his 67 World Cup victories and to equip the World Cup winners of tomorrow with the best gear. The newly established team of top athletes around Norwegian ski superstar Henrik Kristoffersen will be aiming to make their mark and ensure the new ski brand can celebrate its first victories on the slopes. “The brand potential is huge, and I am looking forward to the task of gaining a foothold as a manufacturer and building a new ski brand,” says Dominic Tritscher, co-founder and the other managing director.

Tags: #ski equipment #marcel hirscher #van deer #henrik kristoffersen #red bull

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