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Helly Hansen Reaches Next Level of Responsible Waterproof/Breathable Technology with New LIFA INFINITY PRO™

2020.10.01
Helly Hansen Reaches Next Level of Responsible Waterproof/Breathable Technology with New LIFA INFINI
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Helly Hansen Reaches Next Level of Responsible Waterproof/Breathable Technology with New LIFA INFINI
As a driver of innovative technology and design, Helly Hansen continues to push the boundaries of professional grade gear. Though the history of the Norwegian-based brand reaches all the way back to 1877, the company has never stopped looking forward, drawing on the extensive knowledge of their heritage and working with professionals to achieve the cutting edge of technical outdoor gear. For the Fall/Winter 2020 season, Helly Hansen is launching the new LIFA INFINITY PRO™, the brand’s most innovative and sustainable waterproof/breathable technology to date.
Challenging the industry norm, LIFA INFINITY PRO™ is a first-to-market technology that pushes the envelope in apparel design. Through advanced textile engineering and development, it is made without any added chemical treatments, making it truly unique and highly innovative.

Using LIFA® technology, a proprietary Helly Hansen fiber that is lightweight and hydrophobic, LIFA INFINITY PRO™ features a fully waterproof/breathable LIFA INFINITY™ membrane and professional grade durable water repellent performance, which are achieved without the use of chemicals. Combining the LIFA INFINITY™ membrane with 100% LIFA® hydrophobic face fabric, LIFA INFINITY PRO™ is a groundbreaking technology, meeting the extreme waterproofness and breathability of HELLY TECH® Professional construction. With everlasting water repellent protection that never needs to be reproofed with chemical treatment after use, the technology delivers long-lasting, responsible and superior professional grade performance.

Helly Hansen Reaches Next Level of Responsible Waterproof/Breathable Technology with New LIFA INFINITY PRO™
Helly Hansen Reaches Next Level of Responsible Waterproof/Breathable Technology with New LIFA INFINITY PRO™

"We worked with nearly a dozen ski professionals to develop a new technology that provides the highest level of waterproof/breathable performance while also being responsibly made," said Philip Tavell, Category Managing Director for Ski at Helly Hansen. "Drawing on the knowledge and expertise built from a 140-plus year heritage, LIFA INFINITY PRO™ is our most innovative and sustainable waterproof/breathable technology to date, and we are excited to bring this technology to market for the Fall/Winter ’20 ski season."

Launching in Fall 2020, the new LIFA INFINITY PRO™ technology will be featured in Helly Hansen’s ULLR and Odin collections. Headlining the ULLR collection, the Elevation Infinity Shell Jacket features the revolutionary waterproof/breathable technology in a design built for freeride skiers. The jacket is also solution-dyed and additional features include the collection’s iconic hi-vis hood brim and a Life Pocket+™ that keeps phones alive longer to stay connected on the mountain.

Helly Hansen Reaches Next Level of Responsible Waterproof/Breathable Technology with New LIFA INFINITY PRO™
Helly Hansen Reaches Next Level of Responsible Waterproof/Breathable Technology with New LIFA INFINITY PRO™

The Odin Mountain Infinity Shell Jacket also features the innovative technology in a design built for backcountry ski touring. The jacket is also solution-dyed and features a helmet, backpack and harness compatible construction as well as a removable, low-profile powder skirt and big front pockets with double pullers for pocket and vent flexibility while wearing a backpack.

Watch this video to learn more about the innovative LIFA INFINITY PRO™ technology, and for more information on the ULLR and Odin collections, please visit www.hellyhansen.com.

Tags: #ski equipment #helly hansen #lifa infinity pro #heely tech #ski jacket #woterproof

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