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Elan For the Planet: Leading Ski Company and Global Supplier Shares Sustainable Development Plans

2022.08.12
Elan For the Planet: Leading Ski Company and Global Supplier Shares Sustainable Development Plans
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Elan For the Planet: Leading Ski Company and Global Supplier Shares Sustainable Development Plans
– Elan, handcrafted skis 100% made in the Slovenian Alps for over 75 years, celebrates its deep connection to the local community, the environment, and the resources it provides to build handcrafted skis by making a commitment to be a sustainable business operating with 100% green energy by 2030.
“The circle of planet, people and profit are unavoidably connected and cannot work without the other,” said Global Brand Director, Melanja Korošec. “This is the base for long-term sustainable development.”

For the past decade, the company has been working towards various sustainability efforts to set an example as a leading ski manufacturer and global supplier. The company pioneered a new standard in the industry for digital printing technology, saving over 32 tons of volatile organic compounds (VOC) waste alone at Elan, since 2016. The Slovenian-based headquarters will also upgrade to self-powering, installing solar panels on HQ buildings this coming spring.

“We are looking under every aspect of our business and making changes as well as new decisions that are focused around our environmental goals,” said Global Brand Director, Melanja Korošec. “We are passionate about the places we ski and want to do everything we can to protect and save our planet for generations to come.”

Elan For the Planet
Elan For the Planet

Beyond the actual manufacturing of the skis, Elan's environmental goals are full circle starting with responsibly sourced materials before the skis are built such as locally-sourced components produced by Slovenian suppliers as well as sustainably-harvested wood. 99% of all product ingredients are coming from Europe, 68% travel to Elan from less than 400km and 18% from Slovenia. Elan is also dedicated to extending the product's afterlife by supporting creative ways to upcycle and recycle the skis' parts and materials.

“As a leading supplier of skis globally, we are in the driver's seat to make a change,” said Anita Jerala Peterman, Head of Purchase Department at Elan. “It is not only environmental but also economical to explore options to reuse, recycle and upcycle materials. Caring is a way of life for Elan, our social responsibility ethos runs deep from supporting the local environment, its people and setting up the next generation to enjoy the great outdoor activity of skiing because our actions today contribute to better skiing tomorrow.”

Tags: #ski equipment #elan #skis #skiing #winter #

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